The holiday season is crunch time for eCommerce. Between Halloween, Black Friday/Cyber Monday and Christmas, this period dominates all other quarters in sales and profitability. It’s also a crucial hedge against the cooldown that begins in January.
But it’s not just the most profitable time of year: it’s also the most competitive, and it’s getting harder to capture attention. Consumers see up to 20 ads a day in the runup to Black Friday, leading to overload and ad fatigue. High quality holiday product photography will make all the difference between making mega sales, and simply adding to the endless scroll.
FinalTouch’s AI scene generation capabilities enable brands to automate a complete product gallery refresh for holidays. In just moments, they can update their product catalogs for any holiday – no need for third-party design tools or complex workflows.
Social Media: The Key To Success in Sale Season
As brands race to get their ads in front of consumers first, the gap between Halloween and Black Friday is steadily narrowing. Some brands launch their early access Black Friday sales at the beginning of November, which drives advertising costs up.
Brands do this because it works: around a quarter of consumers will actively seek out holiday deals on social media. Whether it’s UGC or branded ads, the strength of your social media presence will determine the success of your holiday sales. And it all rides on the quality of the product images you present to your audience.
Why Refresh Your Product Gallery for the Holidays?
Refreshing your product gallery for the holidays is a powerful way to instantly capture seasonal appeal and drive engagement. With Final Touch’s pre-built holiday scenes, you can easily create visuals that resonate with holiday shoppers, whether you’re preparing for Halloween, Christmas, Black Friday, or any other major event.
For a more personalized touch, you can generate custom holiday scenes that align with your brand’s unique aesthetic, from cozy winter wonderlands to spooky haunted houses. Placing your products in relevant, seasonal contexts taps into the hype and energy of the sale season.
Direct Social Media Publishing
With Final Touch’s customization tools, you can engage your audience by crafting seasonal content for giveaways, polls, and contests, encouraging followers to interact with your brand in fun and creative ways.
The streamlined publishing feature allows for direct social media publishing, complete with engaging headlines, descriptions, and URLs designed to drive traffic to your site.
You can create, customize, and publish holiday posts to platforms like Instagram, Facebook, and Twitter, all from one place. And to drive meaningful results, include direct links to landing pages in your social posts, guiding holiday shoppers straight to your promotions and products for maximum impact.
How to Use Final Touch to Refresh Your Product Gallery
FinalTouch combines cutting-edge AI with a simple interface that slots easily into your team’s creative workflow:
- Choose from pre-built holiday scenes to instantly give your product photos a festive upgrade.
- Generate custom, branded holiday backdrops using AI to make your products shine.
- Add holiday text, promo messages, logos and shapes to your scenes to showcase special offers.
- Publish your holiday product images directly to social media with headlines, descriptions and URLs to drive engagement and traffic.
Holiday eCommerce Tips to Boost Holiday Sales with Final Touch
Here are some effective strategies that FinalTouch creators use to sharpen their holiday social media strategy.
- Bundle products into holiday gift sets and showcase them in festive AI-generated scenes. This increases your average order value (AOV).
- Highlight limited-time offers by adding text overlays like “50% Off” or “Free Holiday Shipping”.
- Create custom holiday banner images using Final Touch’s editing tools and promotional text. You can use these on your website, social media, or even update your email flows with seasonal elements.
- Publish last-minute holiday deals instantly to social media to capture those 11th hour shoppers.
Getting Started with Final Touch
Planning ahead is key to a successful holiday campaign. Now is the time to create a holiday content calendar – and leverage FinalTouch to populate that calendar with stunning seasonal visuals. Pairing these high quality visuals with strategically chosen seasonal hashtags can dramatically extend your reach and improve the chances of reaching the right buyers.
Sign up for a free Final Touch account today to access the holiday scene templates and powerful customization tools. When you join, you can also take advantage of the direct publishing features for seamless social media automation. Prepare for a blockbuster holiday season with the power of AI-assisted creativity!