Reducing Photography Costs with AI for Product Photography

September 11, 2023 in How To

Reducing Photography Costs with AI for Product Photography

What is the cost of product photography, from shoot to publication?

It can be hard to calculate, but for almost every eCommerce brand, it’s a significant expense. But generative AI makes it possible to produce a large number of images and reduce the cost per image.

Forward-thinking brands are already adopting AI for product photography, cutting costs and improving efficiency. 

Let’s take a look at those benefits and find out what is possible when businesses invest in the right AI photography tools.

Cost Reductions in Product Photo Creation and Maintenance

Traditional product photography is a complex process, with costs at each step:

  • Renting a professional studio and setting up photoshoots with props.
  • Investing in photography equipment for shoots and post shoot processing.
  • Paying hourly rates for product photographers to use the settings and equipment. 
  • These costs add up quickly. This is especially true for brands with large product catalogs. They need a way to present each product in scenes that are both attractive and informative. These scenes need to give customers a clear vision of how the product will benefit them.

For a long time, eCommerce brands have needed a way to streamline and simplify these processes. That solution is now here, and it is making product photography more cost effective as well as more efficient. 

Doing More with Less: Using AI for Product Photography Replaces Most Expensive Steps in the Process

Using AI for productivity gives businesses a way to side-step the costs of photoshoots and multiple rounds of editing. And it also allows teams to be more agile.

Need a new setting to showcase your product? Or remove visual noise and replace it with a clean white background? Simply use an AI product that has this option in line with your requirements. With FinalTouch, you can do all of this in a few clicks.

You no longer need to set up a new shoot and recapture your images. The result is more agile and cost-effective marketing. 

Automating Catalog Maintenance and Updates

These efficiency gains also extend to maintenance and updates. With FinalTouch’s new holiday scene feature, it’s possible to quickly implement seasonal product updates. Your team can run holiday promotions without repeating the process of product photography. 

This makes a big difference during sale seasons, when eCommerce teams are under a lot of pressure. In the past, they would have to create new images and backgrounds. But now, they can upload existing photos and generate new product scenes appropriate for the time of year. Keeping your digital product catalog fresh and relevant has simply never been so easy.

The Impact of AI-Generated Images on Efficiency for Creatomg Product Photography

Efficiency is key eCommerce success. Generative AI solutions like FinalTouch enable in-house to spend much less time on manual image creation. This allows them to focus on other business-critical goals. These include developing new products, engaging with customers, and building effective marketing strategies.

Calculating Return on Investment (ROI) for Using Generative AI in eCommerce

Investing in generative AI for product photography has many benefits in addition to lower production costs. It’s a smart strategic move that can yield an excellent return on investment. According to one study, 66% of marketers using generative AI reported a positive ROI, with many reporting up to 3X.   

Here are the factors that go into assessing the impact of AI in product photography:

  • Cost savings from reduced photoshoots, retouching, and editing expenses.
  • Increased efficiency due to streamlined image creation and one-click seasonal updates.
  • Enhanced customer experience, leading to higher conversion rates and customer loyalty.

FinalTouch: Generative AI Built for Ambitious eCommerce Brands

Investing in AI for product photography is a strategic move that leads to significant cost savings and efficiency gains.

At FinalTouch, we’re committed to helping eCommerce brands get the most out of this exciting new development. Our platform combines cutting-edge AI technology with maximum ease of use. And we regularly update it with new features based on user feedback and requests.

Sign up for free early access for a front row seat to the next big thing in AI product image generation. 

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