AI Product Photography Best Practices for eCommerce Websites

August 30, 2023 in How To

AI Product Photography Best Practices for eCommerce Websites

Why is AI product photography taking the world of eCommerce by storm? 

It’s quite simple: it’s a powerful tool that makes it easy to create compelling product images for eCommerce websites. Ecommerce brands are using it to capture more attention and drive conversions. 

We’ll outline some best practices for using AI-generated product photography to elevate your eCommerce website’s performance.

Strategies for Highlighting Product Features and Benefits

It’s one thing to tell your website visitors about the benefits of your products. But it’s far better to show them, with images that help them to see the value for themselves. 

  • Contextual Usage: Show your products in real-life scenarios or settings. AI tools like FinalTouch make this possible, without the need for expensive and time-consuming on-site photoshoots.  
  • Storytelling Visuals: Use AI to tell the story of your product. Showcase the journey from creation to end-use, focusing on craftsmanship and quality.

Optimizing Product Image Layouts and Positioning

Once you have a collection of great product images, you need to use them in the right way in order to maximize their value. 

Here are three important factors to bear in mind:

  • Hero Shots: Place your best-selling or flagship products at the top of the page as hero shots. These eye-catching images instantly capture attention and encourage further exploration.
  • Consistency: Maintain a consistent visual style for your product images. Consistency gives a sense of professionalism and helps establish a strong brand identity.
  • Mobile Optimization: Make sure your images are easy to view on mobile devices. This reduces load times for site visitors. If your site runs smoothly, visitors are less likely to leave. 

A/B Testing and Measuring Effectiveness

  • Varied Styles: Experiment with different image styles. You can try lifestyle shots, plain backgrounds, and contextual settings. Use A/B testing to determine which style works best for your target audience.
  • Call-to-Action Placement: Test the placement of call-to-action buttons in relation to images. A/B testing can reveal where you should position the CTA. It may be best near the image, or within it. This helps to improve conversion rates.
  • Image Load Times: The size of your product images affects loading time. Slow-loading images can lead to frustration and abandonment. Make sure your images are the right size and the right format.

Create Conversion-Boosting AI Product Photography in Seconds with FinalTouch

It takes work to perfect the online presentation of your eCommerce brand. But with FinalTouch, it’s easy to reduce the time and effort it takes to produce high-quality images. All you have to do is upload your photos. From there, FinalTouch automatically generates a range of beautiful, natural-looking scenes that showcase them for customers.

FinalTouch is enabling eCommerce owners to free up their time and focus on growing their businesses. Get free early access today to discover the power of AI product photography.

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